Generating and organizing references to online content

Systems, methods, and computer storage media for generating a virtual workspace that references online media content of interest, facilitates re-visitation of encountered instances of content, and shares those instances with other software applications are provided. Upon receiving an indication that an online media content item has been selected, at least a reference thereto is copied to a virtual workspace where it may be accessed at a later time. The virtual workspace may be organized into content collections via the use of reference groupings, folders, categories, tags, labels, and the like and may be accessible in the context of a plurality of applications. In embodiments, the virtual workspace is associated with a display area that is presented concurrently with an application being utilized so that the virtual workspace may be accessed and utilized without leaving the context of an active application.