Quality dependent data communications channel

A data channel to transmit data from a transmitter to one or more of a plurality of receivers, each of which intermittently reports to the transmitter its reception quality of signals transmitted by the transmitter. The transmitter transmits the data in frames which include at least one block. Each block includes the same predefined number of traffic symbols, and includes a header portion and a payload portion. The header portion of each block is packaged for transmission in a robust manner, enhancing the probability that each receiver will be able to recover it and the header portion includes information required to recover the payload portion. The payload portion is, in accordance with the reception quality reported by the intended receiver, packaged to make efficient use of the transmission resources while ensuring a reasonable probability that the intended receiver will be able to recover the payload. The header portion can include indications of the modulation, forward error correction and repetition utilized to package the payload and can indicate the length of the payload.