Method, medium, and system for adjusting product ranking scores based on an adjustment factor

Methods and systems for evaluating business rules for the purpose of promoting or demoting an item listing are presented. Consistent with an example embodiment, a conditional statement of a business rule that includes one or more expressions involving an item attribute and/or a seller attribute for an item listing is evaluated. If the conditional statement evaluates true, an adjustment factor set forth in the business rule is applied to a ranking score assigned to the item listing. The item listing is then presented in a search results page in a position relative to other item listings based upon the adjusted ranking score.