Treatment of personal care products to reduce leakage

The present disclosure relates to personal care products such as diapers, training pants, feminine care articles, incontinence articles, bandages, and the like, that have been treated to enhance liquid intake and distribution performance characteristics and reduce leakage. Advantageously, the treated personal care products described herein not only reduce the viscosity and elasticity of viscoelastic fluids that come in contact with the treated product, but also reduce the fouling effect of such fluids.