Right-sized multimedia content distribution over a cellular network

Systems and methods of wirelessly transmitting multimedia data over a cellular network are disclosed which may, in some embodiments, comprise transmitting a segmented multimedia content from a data center to a base transceiver station, transmitting the content from the base transceiver station to a wireless device, and tracking a usage of the content by a user on the wireless device. These systems and methods may further comprise transmitting the usage of the content of the user to the base transceiver station, transmitting the usage of the content of the user from the base transceiver station to the data center, and creating a customized content based on the usage of the content on the wireless device by the user. In addition, these systems and methods may also further comprise transmitting the customized content to the base transceiver station and transmitting the customized content from the base transceiver station to the wireless device.