Method and apparatus for providing incentives for viewers to watch commercial advertisements

A user is prompted during television commercial breaks to depress one or more pushbuttons on a television remote control at certain times to confirm that the user is watching the advertisements. A set top box connected to the television receives and decodes the signal from the remote control. When t...

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Bibliographische Detailangaben
Hauptverfasser: Meadows, Vernon, Rogers, James M
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:A user is prompted during television commercial breaks to depress one or more pushbuttons on a television remote control at certain times to confirm that the user is watching the advertisements. A set top box connected to the television receives and decodes the signal from the remote control. When the user responds properly to a prompt, the set top box increments a tally maintained in the set top box memory to accumulate points by which the user can earn rewards.