Method and system for executing trades in a user preferred security

A system for executing trades in a user preferred security comprising a server system in communication with a client system, a security data source and a trade execution location. The security data source provides security data relating to a plurality of securities to the server system. The server system analyzes the security data based upon M user specific criteria, and identifies user preferred securities from the plurality of securities and provides the client system with data relating to the user preferred securities. The client system uses N user specific parameters to generate and display an N dimensional graph that is populated with icons representing the user preferred securities. After a user preferred security is selected, the server system routes the order to a trade execution location.