Method and system for narrowcasting based on automatic analysis of customer behavior in a retail store

The present invention is a method and system for automatically changing the advertisement contents on a means for displaying the contents based on a customer's behavior or a group of customers' behavior in a retail store. The analysis of behavioral pattern is performed automatically and in...

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Bibliographische Detailangaben
Hauptverfasser: Sharma, Rajeev, Mummareddy, Satish, Hershey, Jeff, Kamat, Akhil, Ahlers, Chris
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:The present invention is a method and system for automatically changing the advertisement contents on a means for displaying the contents based on a customer's behavior or a group of customers' behavior in a retail store. The analysis of behavioral pattern is performed automatically and in real-time based on the visual information from the shopping and walkthrough history of a customer or a group of customers, using arrays of sensing devices, such as a plurality of means for capturing images, and a plurality of computer vision technologies on the visual information.