Liquid crystal display device and method of driving the same

In driving a liquid crystal display device having an alignment regulating structure for regulating liquid crystal, when the display state of the pixel is to be changed from a dark display to a bright display, a difference between the magnitude of a voltage Vd applied to the liquid crystal of the pixel at the beginning of the first frame and the magnitude of a voltage Vd applied to the liquid crystal of the pixel in the second frame or a subsequent frame, is set to be greater than a voltage Vod that decreases in the first frame due to an increase in the liquid crystal capacitance of the pixel.