Pacifier retaining device

An apparatus for retaining a pacifier within reach of a mouth of a child is disclosed. The apparatus includes a cord connected at both ends to a garment, wherein a first end of the cord is detachably coupled to the garment so as to allow the insertion of the cord into a pacifier ring when the first end of the cord is detached from the garment. The cord may be positioned horizontally across a chest area of the child's garment, such that a midpoint of the cord is located substantially on a midpoint of the garment. Further, the cord may be an elastic cord covered in an inelastic fabric. Also, the first end of the cord may be a piece of hook and loop fabric for coupling with a hook and loop fabric on the garment.