Method and system for automatic analysis and management of drive test routes

Methods and systems are disclosed for analyzing drive test data in conjunction with geographical data such as population distribution, geographical data as to wireless device usage, location of high-value customers, or other geographical data. The results of the analysis are reported to a human operator, such as a manager overseeing the drive test routes in a particular region. The results enable the operator to revise drive test routes, or select new routes, that provide improved measurement data for the wireless network.