Targeted web page redirection

The present invention provides redirection for a web page request for an old URL received at a web server. In an embodiment, a web page request from an end-user is redirected to a Common Gateway Interface ("CGI") script for handling the web page redirection. In an embodiment, the CGI script includes a routine for matching an old URL to a new URL provided in a lookup table. In an embodiment, each web page of an old URL has a corresponding new URL such that an end-user trying to access a web page using an old URL is always directed to a corresponding new web page, or to a relevant page if a corresponding new page does not exist. In another embodiment, a customized message may be associated with a match between an old URL and a new URL, and the customized message may be displayed prior to redirection.