Liquid droplet ejecting apparatus and liquid droplet ejecting method

An apparatus for ejecting liquid droplets, including: ejecting head main body having a plurality of nozzle rows; a pressure generation chamber; a pressurization section for giving pressure to the pressure generation chamber; and plural drive circuits corresponding to the nozzle rows, each drive circuit including: a first storage section for storing the ejection data corresponding to a nozzle row; a first latch section for storing the ejection data from the first storage section; a second latch section for storing the ejection data from the first latch section; and a drive section for driving the pressurization section based on the ejection data stored the second latch section; and a control section, which ensures that a timing for storing the ejecting data into the first latch section is synchronized among the nozzle rows, and a timing for storing the ejecting data into the second latch section can be adjusted independently.