Advertisement and tracking in a television apparatus

A system and a method is disclosed which allows both advertisement and program information to be shown on a channel banner, while user changes channel. In another embodiment, an "advertisement channel" is inserted into an active channel list (e.g., scan list), so that when a user is changi...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	Derrenberger, Mike Arthur, Teskey, John Frederick, Hamilton, Thomas Herman, Rhoads, Steven Charles, Willcox, Michael Eugene, Morrison, Hugh Boyd, Logan, Robert Joseph, Allen, Jill Suzanne
Format:	Patent
Sprache:	eng
Online-Zugang:	Volltext bestellen
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Beschreibung
Zusammenfassung:	A system and a method is disclosed which allows both advertisement and program information to be shown on a channel banner, while user changes channel. In another embodiment, an "advertisement channel" is inserted into an active channel list (e.g., scan list), so that when a user is changing channel, a selected ad will be displayed. In yet another embodiment, a method for tracking and collating advertisement display activity in a video system supporting composite display of image data associated with different multimedia functions and advertisements is disclosed.