Protective device for spooled and/or reeled materials

A reusable device for protecting spooled materials such as wire, cable, fiber or others during their transport, storage, and warehousing. The device is wrapped circumferentially around the spooled material, secured, and is sufficiently impact resistant to prevent unintended damage to the spooled material. Keepers, disposed lengthwise along the device, serve to prevent the spooled material from becoming unwound along the ends of the spool. An external surface provides a surface for advertising or other written information.