Pseudo bit-depth system for dynamic billboards

A dynamic device for billboard advertising is disclosed. An advertising billboard device in accordance with the present invention comprises a display controller adapted to receive and display dynamic-content. At least one content display unit is in communication with the display controller, wherein the content display unit visually displays the information from the dynamic-content. Dynamic content having a bit-depth greater than the bit-depth of the content display unit is parsed into sub-pixels for display on the content display unit. The combination of sub-pixels, when viewed, appears to have a bit-depth greater than the bit-depth of the content display unit material.