Controlling customized announcements to subscribers and responses thereto in a telecommunication system

This invention relates to providing announcements to subscribers in a telecommunication system, and more specifically relates to making announcements and collecting subscriber responses under the control of a service control point (SCP) in a telecommunication network. A network element, such as a service control point, in a telecommunication network controls the playing of promotional announcements to subscribers and provides for the collection of input from subscribers, such as a DTMF tone, in response to the announcements and action based on subscriber input. Stored subscriber records allow the selection and periodicity of announcements to be customized.