Method and apparatus for obtaining marketing information through the playing of a maze based game

A great deal of time and effort goes into compiling marketing information regarding individuals, groups, regions and all sorts of demographic categories. This information is generally obtained by surveying the targeted subjects about their buying behavior or preferences. While surveys produce reasonably accurate results, they are costly and time consuming, and there is no guarantee of accuracy. A reliable method of compiling information is needed that both indicates a reliable preference for a product and if an individual is still a potential buyer. Such a method would be an extremely valuable tool for marketers. A system and process is designed to provide a medium for playing sweepstakes style games on the Internet. A standard game medium for decision point based, role playing style games is generated including graphic displays according to a selected theme. The game medium is converted by a game algorithm to a product medium. To generate the product medium, the player is requested to select a series of products from a hierarchy of categories and sub-categories which the player will have an opportunity to win during the play of the game. A player product profile will be generated according to the player's preferences.