Granular detergent composition having improved appearance and solubility

The present invention relates to an improved granular detergent composition which has superior solubility, especially in cold temperature laundering solutions (i.e., less than about 30° C.), excellent flowability, aesthetics or appearance and friability. More particularly, the detergent composition contains optimal levels of particles having optimally selected particle size and particle size distribution for achieving the desired improvements. The detergent composition also has a carefully tailored uniformity parameter, whiteness, circularity and aspect ratio. A detergent composition which has improved solubility or dissolution in laundering solutions, especially in solutions kept at cold temperatures (i.e., less than about 30° C.), is disclosed. The granular detergent composition is aesthetically pleasing to consumers and has improved flowability. The granular detergent composition has optimally selected level of particles having a judiciously selected median particle size diameter with a selected standard deviation. The granular detergent composition also has carefully tailored physical properties such as uniformity parameter, whiteness, circularity and aspect ratio.