Puff heat transfer

The present invention relates generally to methods and apparatuses for reproducing art on heat transfers that are applied to clothing and other items. More particularly, the present invention relates to heat transfers and transfer compositions for creating improved puff images. The present invention is a puff heat transfer, a puff transfer composition, and a method of applying a puff heat transfer. The puff transfer composition, i.e., ink, is actually loaded with the color. In particular, the transfer composition comprises a puff base material and at least one pigment concentrate. The puff base material is preferably included in an amount of at least about 85% by weight. On the other hand, the pigment concentrate is preferably in a total amount of about 15% by weight or less. The transfer composition is deposited on a transfer sheet to make the heat transfer. The transfer sheet is a substrate that is preferably treated with quillon. By using a substrate sheet that is treated with quillon, the puff of the present invention has an improved, velvet-like feel when the transfer sheet is removed.