Label structure

This invention relates to labels and structural features thereof and more particularly to labels having game pieces, coupons, or promotional materials therein and which retain their integrity notwithstanding immersion in liquid nor exposure to detrimental external environments for extended periods. A multi-ply label structure is especially, although not necessarily, adapted for affixation to a vessel. The multi-ply label is intended to protect a game piece, coupon, or other material from moisture and other detrimental external environments before affixation to the vessel. As a result, the bottle can be immersed in water for an extended period without destroying the integrity of the label structure.