Oral compositions having improved consumer aesthetics

The present invention is for oral compositions containing therapeutic agents that generally have undesirable consumer aesthetics. Such compositions include compositions in a variety forms including liquids and solids comprising pharmaceutical actives. The liquid compositions include, but are not necessarily limited to elixirs, syrups, liquid-filled chewable capsules, suspensions, sprays, and suspensions. Oral compositions containing therapeutical agents wherein the undesirable consumer aesthetics associated with these agents are mitigated using coolants and sweeteners.