Interactive commercials as interface to a search engine

A user submits a search request to an Internet or other network search engine from within an e-mail client. The software for performing this task is preferably provided as part of e-mail advertisement ( 15 ) sent to the user (recipient). The advertisement preferably includes a first portion having a...

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Bibliographische Detailangaben
Hauptverfasser: Blakeley, Thomas, Mcewan, Richard
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:A user submits a search request to an Internet or other network search engine from within an e-mail client. The software for performing this task is preferably provided as part of e-mail advertisement ( 15 ) sent to the user (recipient). The advertisement preferably includes a first portion having a first branding graphic ( 20 ), and a second portion that receives to a search string designated by the recipient ( 50 ). In especially preferred embodiments the search engine returns the search results to the recipient within the e-mail client.