System and method for administering incentive offers

The present invention is directed toward a system and method for administering incentive offers. A system for administering incentive offers includes a centralized repository for storing offer information, a maintenance engine for updating and maintaining the offer information in the repository, and...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Cohen, Jerome, Rao, Shashikant, Bloom, Corbett, Dash, Laxmikant, Kalra, Simran, Allen, Aric, Lucas, Kimberlee, DeSimone, William, Bridges, Paige
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:The present invention is directed toward a system and method for administering incentive offers. A system for administering incentive offers includes a centralized repository for storing offer information, a maintenance engine for updating and maintaining the offer information in the repository, and a retrieval engine for finding and retrieving offers. The system cooperates with an offer presentation engine for configuring and presenting offers based on offeree traits and the environment in which the offer is to be presented. An exemplary system formulates tests to determine effects of changes in content or context, tracks events related to presentation and acceptance of offers, evaluates impact of offer changes on offer effectiveness, and predicts optimum offer content and context based on results of such tests.