Method of supporting customizable solution bundles for e-commerce applications

A method for defining and using customized bundled sets of products and services, associated with special characteristics such as discount pricing and industry personalized solutions, enhances revenue of web-based e-commerce applications. The consumer is provided the option of customizing the selection of individual marketable items into a bundle that best suits their need by implementing methodologies and tools that support the partitioning of a master product catalog into distinguished subsets called customizable solution bundles, that possess unique properties, business rules, and element characteristics. A customizable solution bundle presents significant advantages to both the vendor and to the consumer. For the vendor, this method allows the marketing organization to maximize profit and inventory control by assigning special price incentives to products and services contained within the solution bundle. In addition to the benefit of price incentives, the consumer is able to adapt, modify and customize a solution from a given set products and services known to achieve an end-to-end business solution for their industry.