METHOD FOR INCLUDING PROMOTIONS IN A BROADCAST SCHEDULE

A scheduling method provides for the placement of promotions within a broadcast schedule for providing maximum effect. Broadcast networks typically allow a set amount of time per hour in order to broadcast promotions for their own shows. A goal when scheduling these promotions is to reach the largest audience of the desired demographic. For example, it is advantageous to schedule promotions for dramatic shows during other dramatic shows and promotions for comedies during comedies. Other criteria may be employed in order to maximize the effect. The method described herein, calculates a reward function for every promotion against each show in the schedule, and through further analysis automatically schedules promotions during television shows to provide an optimal effect.