Targeted multimedia proxy server (tmps)

A method and system for continuously playing media clips while dynamically assembling and changing the media clips to be played is provided. The method involves creating a dummy play list that causes a media player to request media clips from a proxy server. When the proxy server receives a request for a media clip, it redirects the request to a media content server. Because the proxy server may dynamically determine where to redirect the request, the sequence of media clips the media player plays may be dynamically arranged. Because the media player has what appears to be a complete play list, it can perform buffering to reduce or eliminate gaps between media clips.