METHOD AND APPARATUS FOR DELIVERING PERSONALIZED BROADCAST MESSAGES

A method and apparatus for delivering personalized broadcast messages is disclosed. In accordance with one embodiment of the present invention, a broadcast message that is to be delivered to several recipients is stored in a network broadcast message database. Access numbers for each intended recipient of the broadcast message are stored in a recipient database in the network. The sender of the broadcast message generates a personalized message for each intended recipient and stores each personalized message in the recipient database. A message delivery module in the network retrieves the access number for each intended recipient from the recipient database and establishes a communications connection with each intended recipient. The message delivery module also retrieves the stored personalized message that is associated with the intended recipient and the stored broadcast message from the broadcast message database. The message delivery module provides the personalized message and the broadcast message to the intended recipient.