Over the Air Provisioning of Mobile Device Settings

A mobile device has a display, a memory, an antenna, a transceiver connected to the antenna for communicating voice and data through a wireless communication system, at least one processor, and executable instructions stored in the memory. The executable instructions, when executed by the at least one processor, (i) cause the mobile device to communicate wirelessly with one or more remote servers; (ii) cause the mobile device to display on the display, a user interface for enabling the user of the mobile device to select a mobile network service provider; (iii) in response to a selection, cause the mobile device to be configured for use with a first one of a plurality of mobile network service providers and enable access by the mobile device of wireless communication service; and (iv) in response to a selection, cause the mobile device to be configured for use with a second one of the plurality of mobile network service providers and enable access by the mobile device of wireless communication service provided by the second one of the plurality of mobile network service providers for a service plan offered by the second one of the plurality of mobile network service providers.