Packaging as source of efficient and sustainable advantages in supply chain management. An analysis of briks

[EN] In higher competitive markets, the suitable supply chain management (particularly, in logistic processes) and the adoptionof sustainability programs are strategic points in companies. In this context, no many companies have devoted special attentionto the impact of packaging design on logistic efficiency and sustainability. Thus, the integration of logistics and the packaging design has been conceptualized in the term «packaging logistics», par ticularly emphasizing its operational and organizational impact on supply chain performance. Going beyond, authors consider that a greater emphasis should be given to the important strategic connotations to do with packaging design,in many cases this being one of the supports of competitive advantages in the supply chain management from an overall perspective of efficiency and sustainability. To illustrate this statement, in this paper, not only the conceptual field of this concept is developed, but also in its application, analysing a case study in dairy sector, particularly, focused on brik products . García-Arca, J.; González-Portela Garrido, A.; Prado-Prado, J. (2014). Packaging as source of efficient and sustainable advantages in supply chain management. An analysis of briks. International Journal of Production Management and Engineering. 2(1):15-22. https://doi.org/10.4995/ijpme.2014.1860 Andersen, M. and Skjoett-Larsen, T. (2009), "Corporate social responsibility in global supply chains", Supply chain management: An International Journal", vol. 14, issue 2, pp. 77-87. Azzi, A., Battini, D., Persona, A., & Sgarbossa, F. (2012). Packaging Design: General Framework and Research Agenda. Packaging Technology and Science, 25(8), 435-456. doi:10.1002/pts.993 Bramklev, C. (2009). On a proposal for a generic package development process. Packaging Technology and Science, 22(3), 171-186. doi:10.1002/pts.850 Carter, C. R., & Rogers, D. S. (2008). A framework of sustainable supply chain management: moving toward new theory. International Journal of Physical Distribution & Logistics Management, 38(5), 360-387. doi:10.1108/09600030810882816 Ciliberti, F., Pontrandolfo, P., & Scozzi, B. (2008). Logistics social responsibility: Standard adoption and practices in Italian companies. International Journal of Production Economics, 113(1), 88-106. doi:10.1016/j.ijpe.2007.02.049 Coughlan, P., & Coghlan, D. (2002). Action research for operations management. International Journal of Operations & Production Management, 22(2), 220