The emergent long tail business model in the airline industry. The case of Volotea

[EN] We analysed to what extent the business model of the Spanish airline Volotea can be understood as a distinct business model. We characterized this emergent business model, comparing it to other models applied in the short haul market. We conclude that this business model can be described as a long tail business model in the airline industry. We also point out that this emergent model can support a blue ocean strategy in some mature markets, although this strategy would require opening the business¿ black box to analyse it at the activity level. Mateu Céspedes, JM.; García Torregrosa, AM. (2021). The emergent long tail business model in the airline industry. The case of Volotea. Transportation Research Procedia. 58:317-324. https://doi.org/10.1016/j.trpro.2021.11.043