Strategic Customer Management: Strategizing the Sales Organization Review of Piercy, N. and Lane, N

Strategic Customer Management: Strategizing the Sales Organization Review of Piercy, N. and Lane, N

The article reviews the book "Strategic Customer Management: Strategizing the Sales Organization," by Nigel F. Piercy and Nikala Lane.

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Bibliographische Detailangaben
Veröffentlicht in:Journal of business-to-business marketing 2010, Vol.17 (4), p.406
1. Verfasser: Mattsson, Lars-Gunnar
Format: Artikel
Sprache:eng
Online-Zugang:Volltext
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Beschreibung
Zusammenfassung:The article reviews the book "Strategic Customer Management: Strategizing the Sales Organization," by Nigel F. Piercy and Nikala Lane.
ISSN:1547-0628
1051-712X
DOI:10.1080/1051712X.2010.511977