Recontextualisation of neoliberalism and the increasingly conceptual nature of discourse: Challenges for critical discourse studies

This article highlights that by focusing on concepts, many contemporary discourses increasingly turn towards (re/definitions of) various abstract ideas while moving their focus away from representations of doers as well benefactors of social and politico-economic processes. Focusing on the process of such an increasingly conceptual nature of discourse as one of the key displays of contemporary neoliberal logic in public and regulatory discourse, the article argues that the concept-driven logic – evident in policies, but also in media and political genres – necessitates new theoretical (and analytical) tools in critical discourse studies (CDS). It is suggested that, on the one hand, incorporation of ideas from within conceptual history (Begriffsgeschichte) into CDS is necessary. On the other hand, it is also argued that an in-depth rethinking of the ways in which CDS approaches recontextualisation as a concept is equally crucial. As is argued, both insights might help tackling the conceptual dynamics in/of discourses by tracing the conceptual logic of discourse and identifying ideological ontologies of contemporary public and regulatory discourses. They also help scrutinise discourses in which social practice is often regulated and where the image of non-agentic ‘invisible’ social change allows for legitimisation of the often-negative social and politico-economic dynamics.