Influencer Politics: At the Intersection of Personal, Political, and Promotional

Social media influencers are seen as political and promotional actors in today's digital media. Some engage in specific causes, while others publicly support a particular party or ideology. Politicians may also socialize with influencers or adopt similar strategies. Drawing on examples from the...

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Format:	Buch
Sprache:	eng
Schlagworte:	Affective Economies Branding Business and Management Communication studies Digital Media Economics, Finance, Business and Management influencer politics influencers influerare Interdisciplinary studies Internet and digital media: arts and performance marketing marknadsföring media and communication studies medie- och kommunikationsvetenskap Online marketing / Social media marketing Performing arts Political Communication political influencers political science politics politik politikvetenskap politiska influencers politiska influerare Public relations Reference, Information and Interdisciplinary subjects Sales and marketing social media Social Media Influencers sociologi Sociology The Arts
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Beschreibung
Zusammenfassung:	Social media influencers are seen as political and promotional actors in today's digital media. Some engage in specific causes, while others publicly support a particular party or ideology. Politicians may also socialize with influencers or adopt similar strategies. Drawing on examples from the Nordic countries, the promises and limitations of 'influencer policy' were discussed, and how political and promotional content coincide in culture.
ISSN:	2747-5689
DOI:	10.1515/9783111036106