Challenges and Change Readiness in Grassroot Sport: Popular summary

Sports can strengthen social inclusion and tackle various economic, social, and environmental challenges, bind individuals and communities together and promote objectives such as health, education, climate action, sustainability, and social development. Nonetheless, organised sport at the grassroot level in Europe is facing severe challenges: declining membership rates, reduced levels of physical activity among adolescents and difficulties in recruiting volunteers. Sport organisations, in particular in the non-profit sector and with limited resources, are struggling to find time and resources to create new sustainable, inclusive and innovative ways to work. The Erasmus + project CHANGE – Cooperation for Change Management and Innovation in Sports (CHANGE) has been created to equip sport’s governing bodies, sport organisations, and sport leaders with new, innovative, and sustainable tools to support sport at the grassroot level. Coordinated by ENGSO, it consists of eleven partners from nine countries: 1) research (Malmö University & EASM), 2) sport organisations (UFEC-Catalonia; Basics Sport Club, Belgium; World Snowboard Federation, Austria; Latvian Sports Federation Council; DIF, Denmark; and Opes, Italy) and 3) experts in the field of sport and digitalization, inclusion/engagement and sustainability (SandSI, N3XT Sports and ENGSO). Within CHANGE, the Department for Sport Sciences at Malmö University is responsible for background research regarding change management and innovation in contemporary grassroot sports in Europe. In this report, we summarise research activities carried out in 2023 and insights from 3 workshops with stakeholders from sport organisations and academia. The overarching research questions in this report are: 1) What challenges are the grassroot sport movement/organisations facing today? 2) Are the grassroot sport organisations equipped to handle the challenges? Do they have change readiness? 3) How can we understand the results?