Acceptance as core factor for the success of LBS

Acceptance as core factor for the success of LBS

Work in progress paper, which puts emphasis on the users’ perspective on location based services (LBS). The empirical framework is a quantitative survey investigating the level of acceptance of LBS within a (related to specific characteristics) representative target group and it’s influencing factor...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Rau, Harald, Ehlers, Annika
Format: Tagungsbericht
Sprache:eng
Schlagworte:
LBS Usage
Technology Acceptance
UTAUT
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Beschreibung
Zusammenfassung:Work in progress paper, which puts emphasis on the users’ perspective on location based services (LBS). The empirical framework is a quantitative survey investigating the level of acceptance of LBS within a (related to specific characteristics) representative target group and it’s influencing factors.
DOI:10.3929/ethz-b-000225620