Demand and supply chain integration framework

All organizations need to coordinate their value creation (demand) and value delivery (supply) processes in order to survive in today’s competitive market environments.In this research, we compare different ways to coordinate the demand and supply chain processes.Current literature has beenanalyzed to develop a framework on demand and supply chain coordination. Thereafter, the framework has been exemplifiedusingacase study. The framework combines multiple research streams and provides a method for decision-makers to estimate different coordination possibilities.