An On-Road Study of Head-Up Display: Preferred Location and Acceptance Levels

The purpose of this study was to gain a better understanding of driver’s perceptions of Head-Up Displays (HUD). Many HUD studies have been conducted but few have allowed drivers to test a HUD in their own vehicle, allowing them to choose the best HUD location for themselves. Forty participants drove their own vehicles using a portable HUD device, testing different HUD locations, and then rated the HUD using the Technology Acceptance Model. The results showed that the HUD was rated as easy to use and the drivers intended to use it in continuation. The drivers wanted the HUD to be located outside of the traffic scene, below their line of sight. These results give support for new HUD locations and for increased HUD implementation.