Creating a Work Culture for Team Innovation and Imagination

How do you create the conditions for innovation within an organization to truly unleash the imagination of teams? This chapter considers the real-world human factors and conditions that our experience has shown as critical for lasting positive shifts to happen in organizational culture. We present an organizational model for shifting innovation culture, highlighting several best practices that we have learned—sometimes the hard way—as well as practices underway at other notable companies like global furniture company IKEA.