The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business

This book is about getting better at making sense of the world...so you can make decisions that respond to reality, not some obsolete model of reality. Drawing on the latest neuroscientific research and their experience with corporate transformations, Jerry Wind and Colin Crook explain how your mental models stand between you and reality, distorting all your perceptions...and how they create both limits and opportunities. You'll learn how to develop new ways of seeing...how to keep your mental models fresh and relevant...when to change to a new model...how to build a portfolio of models...and improving your models through constant experimentation. Better mental models = smarter decisions Understand what's real, so you can act on it How people get "stuck," and what to do about it How obsolete mental models keep you from making changes The neuroscience of mental models What scientists can teach us about perception–and reality Creating new models Practical ways to see things in new ways–fast "Wind and Crook have written a marvelous book that can teach you how to think more effectively in personal and business settings. Read it and learn!" Drea Zigarmi Author of The Leader Inside: Learning Enough About Yourself To Lead Others and co-author of Leadership and the One Minute Manager "We like to say, 'See it with your mind's eye.' Wind and Crook show us that our mind is our eye. What we think is what we see, and what we see directs how we act. Not only do the authors make this paradigm clear, but they offer concrete and practical ways to change our mind's eye and as a consequence change our actions and the results we get. The value of that is hard to top." J. Stewart Black, Ph.D. co-author of Leading Strategic Change and Professor, University of Michigan Business School "I have been trying to explain why Japan has fallen into a pitfall and cannot come out of even the simplest problems. One can call it an innovators dilemma, but that does not solve the problem. This book suggests we have to go back to the basics of reviewing our underlying 'mental models' now and then, and only then, have to construct a new model, perhaps plural, and move onto exploring the new terrain." Kenichi Ohmae Author of the international bestseller, The Borderless World "While most of us may recognize that the world we respond to is more in our mind than in any physical reality, often we don't have a clue why this is so. This very important book clearly explains how our mental models work t