Trust or consequences: Build trust today or lose your market tomorrow

Trust or consequences: Build trust today or lose your market tomorrow

The recent rash of corporate scandals-and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, restore, and strengthen bonds of trust...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Golin, Al
Format: Buch
Sprache:eng
Schlagworte:
BUSINESS & ECONOMICS
Business Ethics
Engineering Management & Leadership
Reliability
Trust
Online-Zugang:Volltext
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Beschreibung
Zusammenfassung:The recent rash of corporate scandals-and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, restore, and strengthen bonds of trust.