Generating Buy-in - Mastering the Language of Leadership

Complete with examples, practical exercises, and sample business scenarios, this book imparts a simple and actionable approach to even the most complex leadership, management, sales or marketing challenges. It will empower you to design a strategic story that projects a positive future to your audience; speak the language of buy-in with images that mold people's thoughts and emotions; and put this language to work, whether your goal is to inspire an audience, lead a team, raise sales or win an election. In this short, potent book, the author, a Fortune 100 leadership consultant and former CNN Chief White House Correspondent, will show you how to design and implement the communication methodology used by leaders such as General Electric's Jack Welch, Intel's Andy Grove, President Ronald Reagan and even Winston Churchill. Spend a few hours with this book. It will pay benefits for the rest of your career and lifetime. Selected as one of the year's top 30 business books by Soundview Executive Summaries, this is an indispensable resource for leading and succeeding in today's fiercely competitive world!