A study on the consumer motivations behind online purchases

Nowadays Online purchase possesses a vital role in our day to day life. People started purchasing goods through online rather than offline. This paper reveals the impact of consumer perceptions and awareness of goods and services offered online and also helps to understand how it provides goods and services to its clients. E-Commerce is one of the wonderful technological advancement platform which has made our life very easy. It is also helping us to manage time, work life balance, stress, depression etc. Online platform is used by working people, home makers, children, organization etc without which we cannot think about our life. Let us discuss in this paper about consumer motivation behind online purchases with the help of the data collected and analyze the real situation faced during this current era.