Modern concept of Android vehicle infotainment system

The automobile industry has developed technology to improve the in-vehicle user experience as demand for smart and elegant cars rises. Most automobiles nowadays feature an In-Vehicle Infotainment (IVI) system, which combines information and entertainment. IVI systems manage car radio, navigation, and AC. More IVI systems are linked to the internet, enabling web browsers and third-party programs. IVI cybersecurity is questioned. More connected cars raise the danger of hacking. Hacking the IVI system allows full vehicle control, according to study. This business model will gather and exchange automotive sensor and event data with third-party applications. The Android Automotive platform from Google, which runs natively on the infotainment system platform found in the car, is standardizing the many proprietary operating systems used in IVIs in order to accommodate this trend. Android Automotive will read and exchange vehicular sensor data with third-party applications over the in-vehicle network (IVN), unlike Android Auto, which only displays specific smartphone apps on the IVI screen. This greater connection creates new commercial possibilities for the car maker and third-party firms, but it also makes the vehicle more vulnerable. Android Automotive has to have a reliable architecture in order to prevent attacks that might put the driver’s safety and privacy, as well as the safety of the car, at risk. Malicious third parties might remotely disrupt a vehicle’s functions and safety, inflicting financial and operational harm and compromising the driver’s privacy and safety. This research uses the innovation resistance model to inquire into what aspects of the Indian market provide the most opposition to IVI systems. According to a study on real-world resistance in Pune, Maharashtra, demographics, subjective norms, and shared experiences serve as direct and potent antecedents. Unexpectedly, unfavourable attitudes regarding IVI systems were induced by earlier experiences of a similar kind. The findings have policy-level implications beyond only for automakers and network managers.