Market orientation, total quality management, supply chain integration and innovation performance: A conceptual framework

Innovation performance as a key success factor in the present global market indicates its significance within organizations, merit further examination on its antecedents and consequences. This paper proposed on a conceptual framework to analyze the relationship between market orientation, total quality management and supply chain integration on innovation performance. An in-depth review of the literatures on the constructs are utilized to develop hypotheses suggesting on the relationship between market orientation, total quality management, supply chain integration and innovation performance. The findings from this research are expected to provide novel ideas for further improvement in the academic and managerial fields.