Customer satisfaction in the automotive industry. A case study

Customer satisfaction in the service activities of enterprises is one of the main means of securing competitive advantages and customer retention through more complete and immediate satisfaction of their requirements. One of the main indicators for evaluating the efficiency of logistics systems, and planning logistics activities, is the quality of logistics service provided to customers. In this regard, it is extremely important to assess how well the auto repair services meet customer requirements. Therefore, the purpose of this publication is to investigate customer satisfaction in the service activities of "Autotrade" - Varna.