Adoption of augmented reality mobile apps: Analysis of popularity

The increased availability of mobile devices has changed various industries and will continue to improve how information is processed in the future. Because of its improved mobile capabilities, augmented reality has become increasingly popular. The AR market is expected to grow at a rapid pace in the coming years, with some of the largest names in tech industries leading the way. Companies who want to stay ahead of the curve should at the very least think about how augmented reality could be integrated into their operations. Many smartphone applications have recently implemented Augmented Reality in different functional areas; the objective here is to investigate the various areas of Augmented Reality applications and to assess its success and potential in various fields. This paper will also provide an overview of Augmented Reality and analyze its potential and popularity in different functional areas. It will assist businesses, entrepreneurs, app developers, etc., in determining if Augmented Reality applications are appropriate for the functional area in which they are operating and might help them gain a competitive advantage.