Role of AI in enhancing brand equity

In view of the change that immovably has established which shows that trustworthy brands are more productive, brand equity simplifies the concept employed effectively, represent potential advantage on possessing strong regarded trademark. Quite precisely, it is business collection of branding resources including obligations associated with particular trademark identity or business reputation, either contribute to or selling of a product through an item or admin istration. Associating "branding" with the ideas like "value" and "resources" Revolutionized advertising, allowing it to go beyond basic methods and have a position in th e top level. It’s the intangible worth that a business makes from possessing with well brand, symbol, or even unique identity. Because measurement of a brand’s worth is not totally resolved by consumer interaction and judgement. Brand value may hav e a positive or negative impact on any company’s capacity to commercialize items as well as services connected for particular certain brand equity. The explanation for brand value would be typically selling, usually inextricably linked with purchasers’ awaren es s but also attitudes regarding the special product. There are several approaches to increasing good brand worth, including considerable advertising efforts, boosting recognizability through free services, even merely offering a great product and service. Broken merchandise, poor customer service, or a poorly executed advertising campaign are a ll factors that might detract f ro m a brand’s equity. In this paper we explained how AI-powered solution assists advertisers in optimising companies’ product’ s s ty le and through that they achieve a really memorable consumer experience. Company’s approach based on a kn o wled ge h alf way and with a combined language of technology half way may affect customer actions. Through mechanization, firms’ b ran din g is not only to map with latent connections but also to use a certain insight to impact customer action. AI assists to merge th es e two and AI can be used to create brand equity, which is the theme of the current research.