Comparative analysis of academic website quality using the webqual method and modified importance performance analysis (MIPA)

A and B are two Private Universities (PTS) established by Persyarikatan Muhammadiyah. A and B have an official website that is a source of information and services for the academic community and prospective community members. A and B’s official website service is expected to facilitate various groups who need information and educational services. Therefore the quality of information and services available must be available properly to obtain information and services quickly and precisely. In the development of tertiary institutions, official websites’ role has an essential role as the face of these universities in cyberspace. Almost all universities in Indonesia have used official websites because there will be competition between universities in terms of website quality. In this study, researchers compared the quality of the A’s website with B’s website based on the user’s perspective using the WebQual 4.0 method and Modified Importance Performance Analysis (MIPA). The sample selection uses a Purposive Sampling approach and uses the Bernoulli formula. Respondents who participated in this study were 80 respondents. As a result, the B’s website is better than the A’s website. This result is evidenced by the 16 attributes of the 23 A’s website attributes superior. And as many as eight attributes need to be repaired immediately by the A’s website manager. From the analysis of the factors of use of technology, human resources, and website work units, B is superior to the A’s website.