Project-based implementation: Case of computer service business at vocational high school

The purpose of this study is to determine the importance of increasing the entrepreneurial mindset and skill of the student by implementing project based learning done by the Computer and Network Engineering study program at vocational high school (SMK) Gelora Jaya Nusantara Medan. This project has increased in the entrepreneurial spirit among the students as well bring additional income for school. The project was setting up and launching the computer service that open for public and fully managed by the students under supervision from the teachers as well as monitored by the partner industry. This research used qualitative approach with applied research and observation during the full period of the project implementation. Where this research was made on the basis of developing a real business by increasing the entrepreneurial and was using digital marketing as promotional tool. Situational analysis was conducted prior the project implementation to identify the internal factors as well as external factors. The findings showed that the implementation of the project-based learning for vocational high school is feasible with the ability of the school to conduct the process from preparation, setting up the technical aspect, carefully design the program and launching of the business and getting the benefit by applying digital marketing as enabler for customer awareness and attractiveness. The findings also revealed factors of challenge and factors of drivers, such as the limited of the hard ware available in the market and the favorable demand from the customer.